AMAZING MENTHOLATUM

image of pages from Amazing Mentholatum
Image of Mentholatum Jar and advertising blotter
Little Nurse Mentholatum Tin
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“By focusing on the intersection between the pharmaceutical industry and popular culture, Alex Taylor Succeeds in telling one of the great tales of American civilization - the heroic effort to conquer the common cold. Both scholarly and entertaining, crammed full with colorful and exotic detail, AMAZING MENTHOLATUM is an amazing achievement.”

 

    Jonathan Kirsch

    Los Angeles - based author, attorney,

    and book review columnist

 

 

Little Nurse for Many ills advertisement art for Mentholatum
The Little Nurse for Many ills
Mentholatum gives quick relief for colds - news boy image.

A fascinating look at the first half century of the Mentholatum Company.  This is the story of how one of the first menthol-based brands became a market leader by employing a uniquely honest and ethical approach to manufacturing, salesmanship, and marketing.  Follow the evolution of modern advertising from 1889 to 1955.  Each Lavishly illustrated book includes a CD with a PDF Catalog of Packaging and Advertising Art.  Perfect for any student, collector, and history buff.

Read about early theories of the causes of colds

and the amazing treatments concocted by doctors 100 years ago.

Photo of Albert Alexander Hyde at his desk.  Property of the Barclay Family Trust.

Albert Alexander Hyde inventor of Mentholatum and his unique life stories.

Photo of Albert Alexander Hyde property of The Barclay Trust.  Copyright© Barclay Trust.
Image Title = Amazing Mentholatum and the Commerce of Curing the Common Cold, 1889 - 1955 Book By Alex Taylor

Book by Alex Taylor

Mentholatum Tin

Read about early theories of the causes of colds and the amazing treatments concocted by doctors 100 years ago.

Learn about the role Mentholatum and its smaller rival brands, like Vicks ™ and Musterole ™, played during the 1918 Spanish Influenza Pandemic.

Enjoy the account of a young woman who in 1920 got her first job working in Mentholatum’s progressive Wichita plant, and for the rest of her 101 years remembered it as the best time of her life.

 

Image of Mentholatum Jars.
Image of page from Amazing Mentholatum.
Image of page from Amazing Mentholatum.

"The graphic design is outstanding, but so is the research and writing. It's a fine contribution to local history and beyond."

 

    Craig Miner

    Willard W. Garvey Distinguished

    Professor of Business History,

    Wichita State University

“I loved this book.

Played out in the prairie factories of Wichita and the mint fields of Japan-and luxuriously illustrated-this is a tale of an early - twentieth - century battle royal between patent medicines, of Horatio Alger-style entrepreneurship, hucksterism and good works, vividly portrayed against a backdrop of the formative years of today’s multi - billion dollar industry devoted to the common cold as it coevolved with government regulation to curb its colorful and sometimes lethal excesses.”

 

    George H. Caughey, MD

    Chief, Pulmonary and Critical Care Medicine,

    San Francisco Veterans Affairs Medical Center;

    Professor of Medicine, UCSF;

    Investigator, Cardiovascular Research Institute

 

 

 

AMAZING MENTHOLATUM

and the Commerce of Curing the Common Cold, 1889 - 1955

Follow the evolution of modern advertising from

1889 to 1955.

Read an Excerpt from

Amazing Mentholatum

and the Commerce of Curing the Common Cold, 1889 - 1955

Additional CD

198 page PDF Catalog of

Packaging & Advertising Art

included with each book.

image of page from Amazing Mentholatum

Lavishly Illustrated Pages

EXTRA! EXTRA!

SITE BY
Copyright © 2006 Alex Taylor
image of pages from Amazing Mentholatum
Image of Mentholatum Jar and advertising blotter
Little Nurse Mentholatum Tin
drop shadow
Little Nurse for Many ills advertisement art for Mentholatum
The Little Nurse for Many ills
Mentholatum gives quick relief for colds - news boy image.
Photo of Albert Alexander Hyde at his desk.  Property of the Barclay Family Trust.
Photo of Albert Alexander Hyde property of The Barclay Trust.  Copyright© Barclay Trust.
Mentholatum Tin
Image of Mentholatum Jars.
Image of page from Amazing Mentholatum.
Image of page from Amazing Mentholatum.
image of page from Amazing Mentholatum
image of pages from Amazing Mentholatum
Image of Mentholatum Jar and advertising blotter
Little Nurse Mentholatum Tin
drop shadow
Little Nurse for Many ills advertisement art for Mentholatum
The Little Nurse for Many ills
Mentholatum gives quick relief for colds - news boy image.
Photo of Albert Alexander Hyde at his desk.  Property of the Barclay Family Trust.
Photo of Albert Alexander Hyde property of The Barclay Trust.  Copyright© Barclay Trust.
Mentholatum Tin
Image of Mentholatum Jars.
Image of page from Amazing Mentholatum.
Image of page from Amazing Mentholatum.
image of page from Amazing Mentholatum
image of pages from Amazing Mentholatum
Image of Mentholatum Jar and advertising blotter
Little Nurse Mentholatum Tin
drop shadow
Little Nurse for Many ills advertisement art for Mentholatum
The Little Nurse for Many ills
Mentholatum gives quick relief for colds - news boy image.
Photo of Albert Alexander Hyde at his desk.  Property of the Barclay Family Trust.
Photo of Albert Alexander Hyde property of The Barclay Trust.  Copyright© Barclay Trust.
Mentholatum Tin
Image of Mentholatum Jars.
Image of page from Amazing Mentholatum.
Image of page from Amazing Mentholatum.
image of page from Amazing Mentholatum
image of pages from Amazing Mentholatum
Image of Mentholatum Jar and advertising blotter
Little Nurse Mentholatum Tin
drop shadow
Little Nurse for Many ills advertisement art for Mentholatum
The Little Nurse for Many ills
Mentholatum gives quick relief for colds - news boy image.
Photo of Albert Alexander Hyde at his desk.  Property of the Barclay Family Trust.
Photo of Albert Alexander Hyde property of The Barclay Trust.  Copyright© Barclay Trust.
Mentholatum Tin
Image of Mentholatum Jars.
Image of page from Amazing Mentholatum.
Image of page from Amazing Mentholatum.
image of page from Amazing Mentholatum
Photo of Albert Alexander Hyde at his desk.  Property of the Barclay Family Trust.
Mentholatum gives quick relief for colds - news boy image.
Photo of Albert Alexander Hyde property of The Barclay Trust.  Copyright© Barclay Trust.
Little Nurse Mentholatum Tin
drop shadow
The Little Nurse for Many ills
Mentholatum Tin
Image of Mentholatum Jars.
Image of page from Amazing Mentholatum.
Image of page from Amazing Mentholatum.
image of page from Amazing Mentholatum